Introducing Max EQ: Mastering Emotionally Intelligent Events
- Laura May
- Jun 10, 2024
- 2 min read
Updated: Jun 11, 2024
Welcome to Max EQ! We are thrilled to announce the launch of our innovative venture, a pioneering collaboration between EI Evolution and Mayday Event Services. Our mission is to revolutionise the event planning industry by integrating emotional intelligence (EI) into every aspect of event management.

Emotional intelligence is the ability to understand and manage your emotions, as well as effectively navigate the emotions of others. In the world of event planning, emotional intelligence is key to building strong relationships with clients, vendors, and attendees, as well as handling the inevitable stress and pressure that comes with putting on a successful event. At Max EQ, we understand the importance of emotional intelligence in the events industry, which is why we offer a range of programs designed to help event professionals master their emotions for success. Founded by Sandra Thompson, an Emotional Intelligence thought leader, and Laura May, a seasoned global event professional, Max EQ is dedicated to providing event professionals with the tools they need to thrive in their careers. Our training programs cover a variety of topics, including self-awareness, self-management, empathy, social skills and relationship management all of which are crucial for building strong relationships and effectively communicating with clients and colleagues. By mastering these skills, event professionals can not only improve their own well-being and job satisfaction but also enhance the overall event experience for everyone involved. Whether you're a seasoned event professional looking to brush up on your emotional intelligence skills, to make a significant impact in the sector or a newcomer to the industry hoping to get a head start on your career, Max EQ Events is here for you. Our in-person events in London provide the perfect opportunity to learn from experts in the field and network with other like-minded professionals. So, if you're ready to take your event success to the next level, consider investing in your emotional intelligence with Max EQ Events. Your career and your events will thank you for it.
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